Brand and Business Professional
Marketing strategist with expertise in storytelling, execution, and data-driven growth.
As an ESTJ-A individual, she possesses a range of personal skills that make her well-suited for leading marketing teams. Highly motivated and entrepreneurial spirited, she is committed to fostering growth through digital marketing and communication strategies. Known for her reliability, professionalism, and attention to detail, she approaches every task with precision. With her creative and conceptual thinking abilities and analytical strategic approach, she can see the bigger picture and develop strategies that align with organizational goals. Thriving in collaborative environments, she brings a valuable culture add that enhances teamwork and cooperation. As a passionate ongoing learner, she is dedicated to continuously expanding her knowledge and staying updated on best practices in the field.
After pursuing an education in Honours Business Communications, I have continued my pursuit of lifelong education with certifications in Digital Marketing, Inclusive Leadership, Effective Leadership, as well as acquiring my Chartered Marketers designation with a specialization in change management.
Leadership
Leading exceptional teams, cultivating distinctive relationships across various stakeholders, including C-Suite level executives, and adeptly navigating client-facing environments.
Strategy
Creating strategies that align with short-term and long-term business objectives, focusing on brand management, digital execution, and data-driven decision making.
Creative
Harnessing the power of creative storytelling and media strategies, curating inventive strategies and assets that bolster organizational goals, strategies, and channels.
CORE EDUCATION
CHARTERED MARKETER | 2022 Executive Professional Designation Marketing Leadership Concentration
Canadian Marketing Association
BACHELOR OF ARTS | 2017 Honours Business Communications Digital Media Concentration Economics & Gender Studies Minors
Wilfrid Laurier University
CERTIFICATIONS
Digital Marketing
Effective Leadership
Inclusive Leadership
Recruiting Diverse Teams
Developing a Diversity, Inclusion, and Belonging Program
Diversity and Inclusion in a Global Enterprise
Unconscious Bias
Google My Business
Google Search
Google Ads Measurement
Google Analytics
Campaign Manager 360
HubSpot Inbound
HubSpot Marketing
Meta Creative Professional
AWARDS
Young Profressional of the Year Chamber of Commerce 2020
Diversity and Inclusion Award Canadian Franchise Association 2021